Report from J.P. Morgan Private Bank

This report is the outcome of a commission by J.P. Morgan Private Bank to research charitable giving among wealthy individuals. It explores the experiences of eight philanthropists in the UK, and presents the findings of a survey of 200 of J.P. Morgan’s UK ultra-high-net-worth clients. The authors claim that only 7% are satisfied with the amount they give away, but that the vast majority want to give more, and many would do so if they received more information about how their donations are spent. All the donors interviewed emphasise the huge rewards that come from giving and the satisfaction it brings. To overcome some of the challenges in giving money away effectively, many had sought professional advice, which they found made their giving both easier and more enjoyable. The report is intended to present inspiring stories that demonstrate how rewarding charitable giving can be, with the aim of encouraging more people to ‘dip their toe’ in and try philanthropy.

London: New Philanthropy Capital in association with J.P. Morgan, May 2011. 30pp. Free to download at http://www.philanthropycapital.org/publications/improving_the_sector/improving_philanthropy/philanthropic_lives.aspx