Relationship Fundraising, 2nd edition (1992)
<p><strong>Author: Ken Burnett, San Francisco: Jossey Bass, 2002</strong><br /> </p>
First published in 1992, this classic guide to fundraising is probably the most widely read amongst UK fundraisers. This book explains how to put Burnett’s basic proposition into practice – that fundraising is about relationships, not money - with action points, donor profiles and how to avoid common mistakes.
• Read Philanthropy UK’s interview with Ken Burnett in the March 2007 Newsletter