Relationship Fundraising, 2nd edition (1992)
Book List
Publishing information:
<p><strong>Author: Ken Burnett, San Francisco: Jossey Bass, 2002</strong><br />
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First published in 1992, this classic guide to fundraising is probably the most widely read amongst UK fundraisers. This book explains how to put Burnett’s basic proposition into practice – that fundraising is about relationships, not money - with action points, donor profiles and how to avoid common mistakes.
• Read Philanthropy UK’s interview with Ken Burnett in the March 2007 Newsletter