Mega Gifts: Who gives them, who gets them? (1984)
<p><strong>Author: Jerold Panas.<br /> Chicago: Bonus Books Inc, 1984</strong><br /> </p>
Although two decades old, this book is a gold-mine of inside information on America’s million dollar donors. Whilst the hyperbolic language occasionally grates for readers on this side of the Atlantic, the author understands big givers, provides useful insights into donor motivation and has an ultimately uplifting message for fundraisers: “Large gifts are there for your organization. Men and women, waiting to be asked”.