Critical masses, Social campaigning: A guide for donors and funders (2008)

Book List
Publishing information: 
Gustaf Lofgren, Tris Lumley and Adam Boyle. New Philanthropy Capital, London, 2008. 64pp. Paperback, (also available as a downloadable PDF), ISBN 978-0-9551694-0-3

Critical masses explores the role of campaigning charities and highlights the significant part they can play in changing legislation, shifting attitudes and creating long-term change. The report addresses common concerns that donors and funders have about campaigning, and shows that it is not only effective and measurable but also a critical component of efforts to tackle some of society’s biggest problems. The report also contains a Campaign Analysis and Planning Tool, developed by NPC, which aims to help funders and charities plan and evaluate campaigns.

  • Civil society
  • Trusts & foundations