Critical masses, Social campaigning: A guide for donors and funders (2008)

Critical masses explores the role of campaigning charities and highlights the significant part they can play in changing legislation, shifting attitudes and creating long-term change. The report addresses common concerns that donors and funders have about campaigning, and shows that it is not only effective and measurable but also a critical component of efforts to tackle some of society’s biggest problems. The report also contains a Campaign Analysis and Planning Tool, developed by NPC, which aims to help funders and charities plan and evaluate campaigns.