Localgiving.com launches Grow Your Tenner 2013
Today, LocalGiving.com launched its Grow Your Tenner 2013 match fund campaign and announced a new partnership with Sky Media.
The Grow Your Tenner 2013 campaign turns £500,000 from the UK Government’s Cabinet Office into over £1m for grass roots charities across England. The Minister for Civil Society, Nick Hurd MP, launched the campaign earlier today.
The partnership with Sky Media will enable the online charity fundraising platform to create a TV advertising campaign trialling a new tailored advertising service Sky AdSmart.
Marcelle Speller, OBE and Founder and Executive Chairman, Localgiving.com, said, “This is a marvellous opportunity for Localgiving.com to connect local charities and community groups in a targeted area with the people who want to support them”.
“In an environment where 85% of charitable income goes to just 5% of charities, Localgiving.com has a unique role to play in supporting small groups and unsung heroes that work at the grassroots and we delighted to be working with Sky Media as we look to use TV advertising to build stronger local communities,” said Speller.