1/2 of HNW Philanthropists Would Like to Give More
21 April 2015
A joint poll conducted by J.P Morgan Private Bank and The Beacon Awards has rvealed that two thirds of high net worth philanthropists feel a sense of responsibility to give, and half would like to give more. The survey was conducted among 47 HNW and UHNW active philanthropists, respondents reported a combination of two main factors is the key to engaged and sustained philanthropy:
- finding a cause that engages and inspires you as an individual
- inding a cause where you feel you can make a difference
91% of active philanthropists surveyed state that finding a cause that they care deeply about is the key driver for getting involved. More than 48% of the active philanthropists surveyed give more than 5% of their total wealth to charitable causes - and more than a third (35%) of philanthropists give more than 10% of their total wealth to charity.
“These findings also show that effective philanthropy creates a virtuous circle – the more positive impact your gifts make, the more committed you will likely become. The Beacon Awards is an opportunity to shine a light on the work of individuals whose philanthropy has had real impact and who stand as outstanding role models to others who are looking to make a positive difference in the world.” Rebecca Eastmond, Head of Philanthropic Services EMEA at J.P. Morgan Private Bank
The Beacon Awards, supported by J.P. Morgan Private Bank, celebrate the most inspiring philanthropists in the UK, at an awards ceremony taking place in London on 21st April 2015. Previous winners of Beacon Awards include J.K. Rowling, Zac Goldsmith, Paul Marshall, Sir Ronald Cohen, Dame Stephanie Shirley, Kavita Oberoi, Nick & Jane Ferguson, John & Alex Timpson.