<p><strong>Promoting Philanthropy</strong> - Our summer &#39;quarterly&#39; focusses on promoting philanthropy - timely, considering the aims of the US Buffett/Gates &#39;Giving Pledge&#39;. In this issue we explore how the UK can grow a culture of giving and the roles philanthropists, advisors and the government can play in doing so. It also questions whether marketing strategies could influence more people to donate and, as a serious bit of fun, presents a promotional campaign idea for discussion.</p>