PART THREE OF A THREE-PART SERIES
For philanthropists, choosing an adviser whose values align with your own can be an important consideration on your donor journey. In an increasingly competitive professional services market, many firms will court socially conscious clients by showcasing their corporate responsibility credentials. When choosing your suppliers, how can you be sure that they are ‘walking the walk’ when it comes to social responsibility? The B Corp certification aims to provide just that guarantee.
What is a B Corp?
B Corps are organisations which have an approach to business that values positive social outcomes alongside making a profit. This is aptly summarised by B Corps’ strapline, ‘B Corp is to business what Fair Trade certification is to coffee’. B Corps are part of a global movement to redefine the role of business in society – one where businesses benefit members, while also solving social and environmental problems. The movement started in the US and was launched in the UK in September 2015. Well known B Corps include Ben & Jerrys and outdoor clothing brand Patagonia.
How to become a B Corp
To become a B Corp, a business must meet the following rigorous standards of social and environmental performance, accountability and transparency:
1. The performance test – the business must meet a rigorous set of standards known as the B Impact Assessment, which measure the overall impact of a company on its stakeholders.
2. The legal requirements – this is a requirement for all B Corps to amend their constitutional documents to enshrine a commitment to have a material positive impact on society and the environment.
3. The B Corp declaration of interdependence – all B Corps need to sign the B Corp Declaration of Interdependence which sets out a commitment to all stakeholders.
Our B Corp journey
Bates Wells Braithwaite (BWB) became a founding B Corp member in August 2015, and is the first UK law firm to certify as a B Corp. This was a natural fit for our firm – our founding principles have always reflected our commitment to run a successful commercial business, as well as a socially responsible one.
BWB’s final score on the B Impact Assessment – 108 out of 200 (above average) – was based on factors such as our strong client base in the charity and social enterprise sector, the thousands of charities and social enterprises we have assisted, the high proportion of pro bono work we undertake, our status as a Living Wage employer, our environmental management system and our good employment practices.
BWB’s clients above all seek excellent commercial advice, but they also want that advice from people who understand and share their motivations. BWB is the natural choice for entrepreneurs who, like ourselves, are running successful businesses and want to create social value. B Corp certification is an external validation of who we think we are, and immediately identifies us to our clients as having a particular set of values. This enables us to establish good relationships with clients, at an earlier stage than might usually occur, on the basis of the values that we share.
We can offer an additional depth of understanding to the advice we give – for example, knowing that a mission-led business relationship with employees requires tailored employment advice, informed by our own experience. Our B Corp status also gives our clients a sense of how we approach other aspects of our business, such as how we weigh our environmental impact. We think that it is almost like going on a blind date with a friend of a friend, as our credentials have already been pre-vetted by an external body (B Lab UK)! Being a certified B Corp also means that we can partner with our B Corp peers – more than 1,700 companies across 50 countries.
We have always attracted highly talented and motivated people who want to work in a business with a sense of purpose beyond profit that sees its employees as key stakeholders. The results from the B Impact Assessment are a great tool for identifying ways in which can improve and all employees will be asked to come up with ideas for improvement at our Summer Away Day.
B Corp status provides a meaningful way of engaging our employees in feeling that they are part of something bigger and in attracting talent in a world where more and more millennials are strongly driven by values and ethics.
For more information on B Corps, visit the website at http://bcorporation.uk/b-corps-in-the-uk.
This article first appeared in Issue 12 of Philanthropy Impact Magazine. Download this article as pdf.