3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls


Magazine article

Fraser Green

According to the publisher: “At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions – the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls.”

For the first time ever, a book tells fundraisers how to connect with donors in all three dimensions. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.

Whilst this book is not available through Amazon, it may be worth tracking it down from the Canadian publisher, as it is endorsed by the UK’s giving guru, Ken Burnett, who says, “3D Philanthropy addresses the emotional and motivational dimensions of fundraising better than any other book I know. It contains more intimate pen-portraits of donors and more analysis not just of how they think and behave, but also of how they feel and why they respond as they do. It deserves a space on every fundraiser’s bookshelf.”

Civil Sector Press: Ottawa, Canada, 2011. 186pp. Softcover. CAN$29.00