Friends With Money - A Guide to #fundraising on #socialmedia
JustGiving and Social misfits media have issued a report on the relationship between fundraising and social media. It represents useful reading for any organisation looking to launch social media profiles, and what to expect from a public online presence. The report stresses the value of social media in identifying potential new donors, cultivating relationships, making asks and saying thanks. It also proposes some useful points on context and engaging content, as well as a number of case studies from the UK. It states that 'people often come together on social media because of a mututal interest or goal', providing a potentially useful source of information, partners and commentators.