#GivingTuesday is being brought to the UK for the first time on Tuesday 2nd December 2014 to promote charitable causes and philanthropic giving. Having recruited over 400 partners, the #GivingTuesday initiative is set to encourage a day of giving back to the community.

Localgiving, a founding partner of the campaign, plans to encourage public support for small local charities by tripling 1,000 £10 donations. Each £10 donation made during the day having the chance to be tripled to £30.

Only 7% of all donations currently go to small charities, despite the fact that many are in real need of financial support. With its Triple Tenner Tuesday promotion, Localgiving aims to raise awareness of the small local charities that provide huge benefits to communities across the country – and encourage charitable giving to help support them.

Stephen Mallinson, Chief Executive of Localgiving said, “It’s great to see #GivingTuesday coming to the UK for the first time and we’re thrilled to be founding partners to encourage charitable giving at this time of year. It’s important not to forget all the small, hard to reach charities across the country doing vital work for their communities that could really do with the extra help. We hope Triple Tenner Tuesday will help to encourage more donations to local charities on the day.”

If you are interested in finding out more about donating to Localgiving’s ‘Triple Tenner Tuesday’ promotion, please visit Localgiving.com or call 0300 111 2340